The worst thing of all is that it’s not the name of a film, such as the Spanish film… Why do they call it love when they mean sex? This is the reality practiced by the international organization ICF, the acronym of International Coaching Federation, although I prefer to call it the Inquisition of Coaches “Federadillos”. Our company has worked with them for several years and has even sponsored them by donating more than € 20,000. What for? For nothing. Former President of ICF Spain, Mr. Luis Carchak, has shown us that he boasts of ethics without having them himself.

Mr. Luis Carchak (an Argentinean-born man, make sure to pay attention to his surname) came around here a few years ago when coaching as a profession was completely unknown in Spain. No one had spoken to me well of Mr. Luis Carchak, not even in Argentina, but he had the great fortune of being unknown in Spain and he very smartly set up the Escuela Europea de Coaching – European Coaching School (furthermore, EEC). He managed to get a hold of the ICF Spain presidency thanks to his student’s vote from the EEC and thanks to a confused group of us that voted for him.

In the eyes of ICF International, and to not go against his own Code of Ethics, Mr. Luis Carchak always introduced himself as a partner of his own firm and never as the head of the EEC. His wife holds that position formally, therefore he could operate undercover. Little by little, he got the EEC to profit from the global ICF brand and progressively, he managed to place people from EEC and people who worked for him at ICF.

And now you may ask, “Is that ethical? Isn’t it a conflict of interests?” Take a look at the ICF code of ethics itself (see here) and see that it clearly states:

 Section 1, point 4:  I will, at all times, strive to recognize personal issues that may impair, conflict, or interfere with my coaching performance or my professional coaching relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).


That is to say, a conflict of interests is well defined by the ICF code of ethics. Has Mr. Luis Carchak led people from the EEC to profit? You be the judge:

Board of Directors ICF Spain 2011/12

  • Mr. Luis Carchak: Professor of the EEC and husband of the Director of the EEC. Past President ICF Spain, grabbed the post for four years! (When in general, it’s recommended that chairpersons only stay on for one year).
  • César Fernández: Vice President ICF Spain and now President ICF Spain. He has studied in the EEC. He had no rival in the election a few months ago, because they made sure I couldn’t submit my candidacy by holding an extraordinary assembly, and expelling me. They now say publicly that I have violated the code of ethics of ICF, but they still have not mentioned a single article that I haven’t upheld (making generic and unprofessional accusations and of very poor quality).
  • Eva López-Acevedo Sanz: former Secretary ICF Spain, founding partner and Executive Director of the EEC.
  • Rosa Zappino: Certified by the EEC in coaching teams. She is currently member of the ethical Commission ICF Spain.
  • Antonio Vega: Treasurer ICF Spain. He is trained in Augere (CTI). Antonio, who is very grateful of the volume of business Mr. Luis Carchak sends his way, has shown a great dedication to the cause.
  • María López Herranz: General Secretary ICF Spain. She trained at Lider-Haz-Go. This lady, a complete unknown in the world of coaching, has profited from being the Secretary ICF Spain after giving false testimony against me (or exaggerated senseless testimony, as you wish to read). What a great gift to such a good cause! Can you get higher in a more unethical way!?

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Pedro Amador

Pedro Amador

Director at Happiness Play
Considerado un pionero en comunicación y crecimiento personal y profesional. Colabora numerosas veces en TV, radio o prensa y ha desarrollado la innovadora aplicación de la felicidad HappinessPlay, basada en la Metodología Autocoaching. Autor de cuatro libros de crecimiento personal y decenas de artículos.
Pedro Amador

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