The Executive MBA Programme is practically oriented and stresses learning in real contexts.
Accordingly, the programme is not structured around traditionally taught materials but rather is based on specific themes and stages of development which integrate: company areas; staff functions; people and teams; strategy; the future; and the New Economy. Accordingly, the programme comprises the following stages:
Stage 1: General Management
The most innovative aspects of management are introduced at the beginning of the programme to give participants a vision of the future. The rest of the stage comprises two sections. The first concerns the triangle between general management, organization, and resources. The second refers to aspects of the modern business environment exercising a considerable influence on corporate decisions.
Stage 2: Integrating resources
This second stage takes a closer look at the basic resources of a company, adopting an approach based on the resources essential to the company's activities rather than employing the traditional division into functional areas. Corporate capabilities have to meet the challenge of ever-swifter changes in the modern business world. This means ensuring that resources are maximized and adapted to achieve a competitive advantage. This approach facilitates reflection and strategic decision-making.
Stage 3: Designing strategy
The first two stages of the programme logically lead on to strategies for securing corporate competitive advantages. This fundamental aspect of strategic management is the linchpin of the whole programme. Accordingly, this stage deals with company strategy in greater depth, both at the strategic unit and at functional levels. Another feature of the programme is the logical interrelationship of all the stages, given that a strategic vision is necessarily all-embracing. All phases of the strategy are inextricably linked.
Stage 4: The global company
The fourth stage of the programme examines strategic response in greater depth and from different points of view. Particular attention is paid to the theme of market globalisation, given that all companies ought to take this into account in formulating their strategies. The impact of globalisation will be considered from the standpoints of business, functional level and capabilities. Change management will also be considered regarding adoption and implementation of new strategies.
Stage 5: Leading the future
The last stage of the programme is intended to prepare companies for the future. It rounds off the concepts, tools and competencies covered and practised in the previous stages, providing specialization in innovative aspects which will prove essential to company productivity in the 21st Century. Technology has already changed the rules in many sectors and will continue to do so in the future. The New Economy holds opportunities and threats which companies ignore at their peril. Company size is also a subject which needs to be frequently re-examined. Continued learning is no longer an option - it has become essential to corporate survival.